Simon Alex and his 14-year old star artist Bouba Savage.

Meet The Man Behind Tomorrow’s Superstars

Gilroy Osbourne Journalist

Simon Alex could be looking back at a glorious career as an electronic music producer, counting the amount of illustrious names he has collaborated with. Instead, he is using his experience and vision to build the next generation of stars.

The New York City native established himself amongst the top tier of the electronic dance music as a teenager. His break through in 2015 came after strong support of industry greats such as Tiësto, Hardwell, Swedish House Mafia, Martin Garrix and Steve Angello. Angello, who he later also collaborated with for a remix. Simon Alex quickly emerged to one of the EDM scene’s most demanded newcomers, following up with several successful releases. 

The young artist could have gone for a record chasing career, touring the world’s most notorious clubs and festivals. But Simon Alex made a pivotal decision, to shift his focus on playing another part within the industry. The producer created his label Fly AVTR while still releasing his own work, but already had a bigger vision for the multi-service business.

From EDM-Star To Popstar-Manager

He started working behind the scenes, helping touring DJs produce and finish their own records. During this process, he gradually shifted to a rather pop-oriented production, highly benefitting from his production skills as an EDM producer. A genre, that has widened its influence into other genres such as pop and hip-hop simultaneously with Simon Alex development. To put all this into a bigger picture – Alex was still visiting high school at this time. 

Following a one year stint at New York University’s prestigious Clive Davis Institute Of Recorded Music, the young artist felt more than confident to take on the industry on his own. He started managing the at the time 12-year-old rapper Bouba Savage, the teenage sensation that was destined to go viral with his song ‘Buss It Down’. Simon Alex’ involvement at this time would go way beyond the music management, and lead to his artist’s collaborations with major brands such as Nike, Helmut Lang, Footlocker, and others. Fly AVTR’s roster of artists would grow to an impressive portfolio in very short time. 

Simon Alex knows exactly what makes the difference between prodigy and superstar.

Although the name of the label had been used by the CEO before, the business was officially launched earlier this year. Playing a vital part in artist’s career development, Simon has helped clients assess their situation and game plan, and guides them trough the execution of it. His list of clients is currently growing, with prominent names such as the Universal Music Group, Lil Tecca, Columbia Records, Brockhampton, SOPHIE, Fivio Foreign, Republic Records, Kenny Beats, as well as the late superstars Juice WRLD & Pop Smoke amongst many other success stories associated with Fly AVTR.

With his ability to see the bigger picture, both for his artists as well on the industry, Simon Alex is using all of his experience to make sure his talents bridge the gap to the next level. We have no doubt the label’s work is going to make the difference in the stories of many more future successors.