With their slogan nothing happened by accident, BADCALL dropped their new line of Tee’s
TODAY at 3PM PST. Everything they release has a meaning, and this collection with the
bullseye design emphasizes the saying, I’ve got a target on my back.
Sometimes when you do something radical or different, people want you to fail or maybe even just expect you to fail. So the
feeling of walking around with a target on my back isn’t too unfamiliar.
The collection portrays a vintage theme; an aged look of white and black inks that showcase old school graphics with the dartboard and checker designs. Shooting the BADCALL SS17 p.1 lookbook in Chicago, IL enhanced the overall vibe of this release. Rolando explored the windy city with his photographer Marcus Mcdonald, and made some magic happen. Be sure to check out his site and order one of his rad tee’s from his latest collection.