Gary Vaynerchuck Drops the GaryVee 004: Positivity & Optimism

Greg Reynoso Journalist
Release Date
June 10, 2019
NTWRK Release
May 28, 2019
Public Release
June 10, 2019
Early Look

Over the past few weeks you may have noticed Gary rocking a new mystery sneaker on his vlog, or, spot them out on a Twitter photo like I did. Today, that mystery sneaker comes to light as Gary Vaynerchuck announces the GaryVee 004: Positivity & Optimism, a two sneaker signature release featuring a low-top, and for the very first time, a mid-top silhouette sneaker.


The all-new GaryVee 004 Positivity & Optimism arrive as both a low-top and a mid-top sneaker for the very first time. This signature release channels what Gary refers to as his responsibility “to get louder about positivity and optimism and encourage other happy people to do the same” with Positivity and Optimism found throughout both sneakers.

As somebody with an audience, I feel a sense of responsibility to get louder about positivity and optimism and encourage other happy people to do the same.

Gary Vaynerchuck

From first impressions of images online, it seems as if the low-top version of the signature 004 is built upon one of my favorite silhouettes from K-Swiss, the Donovan. The K-Swiss Donovan is the same silhouette that last years K-Swiss GaryVee X Show Palace SP25’s arrived in, featuring Ortholite Foam Technology that are still holding true one year later. We won’t know for sure until the sneaker drops and are in hand, in which you’ll want to subscribe to our YouTube channel so you don’t miss our unboxing of GaryVee 004 Positivity & Optimism sneakers.


If you’re looking to cop this release, you will need to download and setup the NTWRK app on your iPhone, then come back to the NTWRK app on to watch on 5/28 at 6PM PT. If you’re not an iPhone user, you can still register on their website. Make sure to connect with GaryVee if you haven’t already, and catch me on Twitter and Instagram to let me know your thoughts on this release.